Advert Pitch

Blackberry Advert Pitch

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Film Plan

Evaluation

Evaluation

It was fairly easy to use theory and concepts in my own advert. I used quite a few ideologies that will attract many people. When people look at my advert the will immediately think about the quality of it, how long it lasts, expensive and fairly easy to use. It will contain a social network where young boys and girls will be able to interact online; this is very appealing to my target audience. It contains a list of social network, apps, media, navigation and many more. I have personally used persuasive techniques in my advert such as my own slogan; “don’t delay, buy bb today”. The character in my advert is representing/creating the effect of how useful blackberry has become. Also how addictive it could be, in a good way.       

advert mock up

Half the people don’t believe the brand name is important to them and half do.

As you can see here, most people use their phone for texting, apps and internet

This table shows that 33.3% of people have a Samsung more than any other phone

Advert analysis/comparision

   Annotating images

Facial Expressions: The model on the right uses a mysterious expression on his face and the model the left uses a relaxing and calm expression. They are both using a direct mode address. The connotations of this is them looking at the camera, making the audience want to buy or understand what type of product it is.

Character Type: The characters have been chosen for a reason, the reason being is the character on the right is a good footballer and scores any goals whereas the model on the left looks more of a man who would buy quality products, which makes the whole advert suit him.

Gesture or Posture: The models pose suits the picture. The picture on the right is posing like that because he’s trying to put across a message to the audience. The picture on the left is posed like that to show mostly men use Gucci.

Costume: The picture on the right is dressed in a sporty way to show the audience it’s a sport related advert. The picture o the left is dressed topless to show it’s a man thing and also to attract women.

Analysing

Analysing E.T (Extra Terrestrial)

Shot One:

Long shot

The shot is taken to show the spaceship landing

Shot Two:

Close Up

This is a glimpse of the E.Ts fingers

Shot Three:

Close Up

An atmosphere of innocent

Shot Four:

Close up

You can now see the full image of his hands